AT&T (formerly Cingular, who was formerly AT&T) has decided to drop their dropped calls message. After stomping on America with their $1 billion message, the mobile service provider has shifted gears.
The problem, claim many industry insiders, is that the data can be skewed to show a lot of companies having the fewest dropped calls. The problem, dear industry insiders, is much deeper and simpler than that: AT&T is known for dropping calls. Once a brand stands for something in the mind, it rarely wants to change.
A Consumer Report survey done in 20 US cities ranks AT&T worst in dropped calls. As for AT&T's new approach, "More Bars in More Places," the provider ranked below average in every city except Dallas. The article whimsically announces that AT&T should change their motto to "No Service."
Oy vey!
Tuesday
Subscribe to:
Posts (Atom)
