The more a brand means to a someone, the more likely they are to create pseudo-names for it. It's the same reason why we give our friends nicknames. I call my brother "Bruf," my friend Daryl is "Dak," and my friend Victor is "Pangit." And my Apple MacBook Pro is a mactop. I am one of the originators of the word. It has also been noted on Urban Dictionary.
Buzzwords from a branding firm? Yep.
I did find a little gem whilst I was poking around Urban Dictionary:
iPerbole
i•per•bo•le
noun
The hype surrounding any product Apple unveils.
"Claims that the iPhone will change the world are all part of the iPerbole surrounding the cultish company."
To paraphrase LCD Soundsystem: Apple, I love you, but you're bringing me down.
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