Give consumers a good time with very little commitment on their behalf, and they are more likely to think favorably of you. This animation was done by Alan Becker. He is setting the groundwork for his future, for his career.
After college–after all, he's only 18–he could easily have hundreds of thousands of people viewing his work. That is a nice little selling point when meeting with a design firm or potential clients. It's called a rep. Get a rep and you'll be on your way.
Animator vs. Animation by *alanbecker on deviantART
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